About us.

Every detail is intentional. Every experience, personal.

ETARA Collective is a modern travel and lifestyle consultancy dedicated to creating bespoke experiences for private clients, creatives, and brands. With a foundation rooted in luxury hospitality and a global network of trusted partners, we offer seamless access to tailored travel, concierge services, and event planning across the world.

From multi-stop itineraries and private retreats to hard-to-secure reservations and brand-defining moments, every service we offer is designed with purpose, blending creativity, precision, and the art of anticipation.

We don’t just plan. We curate, guide, and elevate, so that your time is never wasted, and your experiences are never ordinary.

Operating globally. Grounded in excellence. Driven by creativity.

About the founder.

Juliet Barbe – Founder, ETARA Collective

Juliet Barbe is a hospitality professional, creative strategist, and global tastemaker with a passion for crafting experiences that feel as personal as they are exceptional. Born in France and based in London, Juliet built her career from the ground up, starting as a breakfast chef and rising through the ranks to lead high-level sales and event operations for some of the world’s most prestigious hospitality brands.

With over eight years of experience and a natural flair for people, detail, and design, she founded ETARA Collective to offer something different: a consultancy where luxury feels intentional, modern, and meaningful. Her multicultural background, industry insight, and global network allow her to curate with care, from private getaways to brand moments that leave a lasting impact.

Juliet believes true luxury lies in trust, time, and thoughtful curation, and it’s this belief that drives everything ETARA does.